Half of all iPhone apps are either blue or black


When I started noticing that my iPhone home screen was practically aqua, despite the dark background, I decided to conduct a formal study of iPhone/iPad app background colors.

The results?

More than half (52 percent) of all iPhone/iPad apps are either blue or black.

The message?

Designers and developers need to stop making blue iPhone apps!

The full rainbow of statistics is shown in the chart above, but the numbers speak for themselves: purple is the loneliest color.

So the next time you download an application to your iPhone, ask yourself: what did violet ever do to you?

What’s the only reasonable explanation for the trend?

Steve Jobs’ trademark style is rubbing off: (blue) jeans and a (black) turtleneck.

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24 Responses to “Half of all iPhone apps are either blue or black”


  1. 1 Iza May 21, 2010 at 7:57 am

    And purple is such a lovely colour! I feel for purple! =(((( lol

  2. 2 Barry van Someren May 23, 2010 at 5:54 am

    Interesting, It always seemed like black was the predominant color for iPhone icons and I never thought of blue, but after going back and looking at my phone it seems blue is well represented as well

  3. 3 Simon May 27, 2010 at 6:49 pm

    How did you conduct your study and what do the numbers above the columns represent? If they are just the number of apps in your iTunes then it’s hardly an exhaustive study. You don’t know if you have biases in the type of apps you download. Sorry to be critical but I’m a scientist and your statements like “half of all iPod/upas apps are blue or black” is mislrepresenting your sample given that it’s only a tiny fraction of the total number of apps.

    Of course you could have written a script to download all the icons then used an image processor to categorise them based on their predominant colour, but it doesn’t sound like you did that.

    • 4 hkeely May 27, 2010 at 8:50 pm

      Thanks for asking. We took a sample of 500 random app icons from the U.S. iPad and iPhone App Store. The numbers above each column represent how many apps (out of 500) fit into that category. These were not apps from a personal collection, rather a sample of all apps available. A larger sample is always better, but given the time and financial restraints, we felt 500 was a strong representation of the app store as a whole.


  1. 1 La meitat de Apps són blaves i negres | Bloc d'Apple en Català Trackback on May 20, 2010 at 7:48 am
  2. 2 Top Posts — WordPress.com Trackback on May 20, 2010 at 7:09 pm
  3. 3 Farbverteilung bei Apps » App-Store-Apps.de Trackback on May 23, 2010 at 9:01 am
  4. 4 Studie zur Appstore Farbverteilung  iPhone4ever Trackback on May 23, 2010 at 12:09 pm
  5. 5 ABSOLUTMATERIALIST » Half of all iPhone apps are either blue or black Trackback on May 23, 2010 at 3:07 pm
  6. 6 iFUN.de/iPhone :: Alles zum iPhone − Fußball Quiz, Selbstmord-Medienrummel, AppStore Farben Trackback on May 25, 2010 at 5:03 am
  7. 7 Blauw en zwart meest favoriet bij iPhone-iconen - iPhone - iPhoneclub.nl Trackback on May 25, 2010 at 9:58 am
  8. 8 Couleurs des Applications iPhone Trackback on May 25, 2010 at 11:51 am
  9. 9 Curiosidades: La mitad de las Apps son azules y negras | Vaya Huevos Trackback on May 26, 2010 at 10:07 am
  10. 10 UR-VE.COM » Blog Archive » Curiosidades: La mitad de las Apps son azules y negras Trackback on May 26, 2010 at 12:34 pm
  11. 11 El color de las aplicaciones de la App Store | Actualidad iPhone Trackback on May 27, 2010 at 6:48 am
  12. 12 Mas de la mitad de las aplicaciones son azules y negras Trackback on May 27, 2010 at 8:59 am
  13. 13 ¿De qué color son las aplicaciones del iPad? | iPadSfera Trackback on May 27, 2010 at 11:08 am
  14. 14 Mac Store MX » Curiosidades: La mitad de las Apps son azules y negras Trackback on May 27, 2010 at 12:59 pm
  15. 15 El color de las aplicaciones de la App Store | GamerZ PR - (BETA) Trackback on May 27, 2010 at 2:06 pm
  16. 16 Friday Morning News | MacTalk Australia Trackback on May 27, 2010 at 5:08 pm
  17. 17 Estadística – ¿De qué color es la aplicación azul más usada en el App Store? | ByteGadget Trackback on May 29, 2010 at 4:33 pm
  18. 18 La metà della app per iPhone OS ha icona blu o nera | recomputer.it Trackback on May 30, 2010 at 10:49 am
  19. 19 Half of all iPhone apps are either blue or black (via teqnolog) « carolyn Trackback on June 10, 2010 at 11:12 am
  20. 20 Azul y negro, los colores más usados en los iconos de la App Store. — Neofosis Trackback on June 28, 2010 at 10:01 pm

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