Jony Ive hasn’t changed his shirt in a decade

If you look closely at the intro videos Apple plays whenever it launches a new product, you’ll notice a few constants.

One: Apple’s design guru, Jonathan Ive, is in every single video.

Two: Ive hasn’t changed his shirt since 1997 when the original iMac launched.

Also, Cheryl Vedoe marks the only intro reel appearance by a female employed at Apple. And that was just once, in 2001.

Scott Forstall is the only other one currently on the repeat wearer list. He’s worn the same jacket in the iPhone and iPad launch videos.

In addition, follow Steve Jobs on Twitter here: www.twitter.com/ceostevejobs

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99 Responses to “Jony Ive hasn’t changed his shirt in a decade”


  1. 1 iAM June 8, 2010 at 12:08 am

    Please donate Jony to buy a new shirt.. he hasn’t changed his shirt since 1997!!!

  2. 4 Bob June 8, 2010 at 8:51 am

    Holy cow.
    That’s it : I’m banning Apple from my life, like, forever.

  3. 5 Ron-Yves Strouteau June 8, 2010 at 5:05 pm

    Ive’s shirt seemed to get a little tighter in ’07 =)

  4. 6 Todd Pack June 10, 2010 at 9:06 am

    That’s too funny. You sure they’re not just reusing the same video over and over? He doesn’t appear to have gotten older, either.

    http://www.toddpack.com

  5. 8 Raul June 10, 2010 at 9:14 am

    I think we must unite and ask for change!

    http://www.wutevs.wordpress.com

  6. 9 terrygriffin June 10, 2010 at 9:24 am

    I think that’s just the “Apple Way.” (Makes viewing the video viewing experience less confusing for consumers!)

  7. 11 pbandchutney June 10, 2010 at 9:31 am

    you’d think being the #1 technology company would give them some bonuses to UPGRADE their wardrobe!!

  8. 14 Andrew June 10, 2010 at 9:48 am

    Hah, wow…I never noticed. But now I can see it! You’re right!

    http://www.stuffyoushouldhate.com

  9. 15 no2words June 10, 2010 at 9:52 am

    Thanks Jony Ive for helping to save the planet and staying busy on those really great Apple products.

  10. 16 Ryan T. June 10, 2010 at 9:56 am

    Now that’s what I call branding consistency (…maybe).

  11. 17 Catherine June 10, 2010 at 10:18 am

    Thanks for enlighten me… :-)

  12. 18 melanirae June 10, 2010 at 10:18 am

    Brilliant observation.

  13. 19 izziedarling June 10, 2010 at 10:22 am

    Maybe he hasn’t gotten paid since 1997, hahahahah

  14. 20 vodkabeforenoon June 10, 2010 at 10:57 am

    I always thought it was the same footage airing but just for a different product. It is funny…

  15. 21 khymchi June 10, 2010 at 11:29 am

    Nice. Very nice.It probably makes recognizing them easier. It’s probably mark in their wardrobes as the product video shirts.

  16. 22 popscure June 10, 2010 at 11:55 am

    LOL. Ive’s tee does seem to be fading too. But hey, at least it’s not a turtleneck…

  17. 24 eviejane June 10, 2010 at 12:56 pm

    Look at the weight loss on Phil S. between ’02 and ’03. Wish I could achieve that!

  18. 25 JM June 10, 2010 at 1:21 pm

    Maybe Jony recorded all of these videos at the same time… scary thought

    • 26 unknowntheartist June 11, 2010 at 10:36 pm

      I second that notion (that it’s scary if he indeed did…).
      But why does he remind me of Vin Diesel with that shirt on? Maybe he set up Vinnie’s penchant for tight tees and baldy rockin’ too?
      It’s all conspiracies, hehe!!!

  19. 27 m'Awais June 10, 2010 at 2:47 pm

    Don’t know whats the psyche behind not changing the shirt ….
    But his getup looks good.

  20. 28 Jim Hagen June 10, 2010 at 3:11 pm

    You noticing this and pointing it out is further proof that technophiles need to get a life.

  21. 30 bradenbost June 10, 2010 at 3:48 pm

    . . . looks to me like he hasn’t changed his shirt since 2000.

  22. 31 zookyshirts June 10, 2010 at 3:58 pm

    Maybe Steve Jobs encourages the same shirt behavoir? Steve’s been sporting the mock turtleneck action for years. And I’ve never seen even one flake of dandruff on his shoulders. Now that’s good hygiene.

  23. 32 sofieamalieblomsterberg June 10, 2010 at 4:02 pm

    Isn’t he wearing a suit in the video from 1997? That’s not the black t-shirt :)

  24. 33 ofsoundandfury8 June 10, 2010 at 4:32 pm

    Oh no! Someone! Call in the fashion police!
    Haha.
    Maybe he just has a closet full of the same shirt, like in those cartoons you see… ??
    Just a thought.

  25. 36 essentialsimplicity June 11, 2010 at 12:07 am

    To me it’s just a way of appearing non-threatening. Ideal for those who aren’t as tech savvy as the general population.

  26. 37 Mujeeb June 11, 2010 at 1:08 am

    We can rise US president Obama’s slogan “CHANGE”

  27. 38 zuki786 June 11, 2010 at 1:11 am

    yaarrrr amazing…………………………….

    i just want to say a simple thing…. not only this post it’s about your whole BLOG…………….

    It’s amazing……………………….

  28. 39 Gaius Parx June 11, 2010 at 1:28 am

    I want the same shirt. Anyone knows what’s the brand of shirt Jony is wearing? Sounds like a great deal if it can last that long.

  29. 40 maybenavybaby June 11, 2010 at 4:39 am

    Maybe he’s like Billy Mays- the more videos he is in, the younger he will start to look? Now that I think about it, Billy Mays was always wearing the same outfit too.
    I think you may have stumbled onto something huge here.
    Scary stuff.

  30. 41 emake2gen June 11, 2010 at 5:05 am

    I think we should take a look at his trousers.May be He prefers that shirt only with pairs of different trousers.He may even have more than 12 of that particular shirt with different trousers.It’s a dress code if you ask me.

  31. 42 Bob Fiddler June 11, 2010 at 10:17 am

    That’s it. I’m not changing my shirt either.

  32. 44 arifinfo June 11, 2010 at 10:55 am

    maybe dont wanna change :D

  33. 45 lifecanonlygetbetter June 11, 2010 at 12:49 pm

    Let’s hope Apple doesn’t come up with the iSHIRT :)

  34. 46 whatsnormality June 11, 2010 at 3:50 pm

    Ha, that’s pretty funny actually. Lets hope hes a cleanly man and washes it

  35. 47 Songbird June 11, 2010 at 4:26 pm

    lmao!! Never paid attention before but yes- it IS the same clothing!! Good point!

  36. 48 Dale Hurley June 11, 2010 at 6:30 pm

    Hey,

    Quite funny. Apple does short of go for that look.

    Just wanted to note that @ceostevejobs is a parody Twitter account.

    Dale

  37. 49 vonholdt June 11, 2010 at 7:22 pm

    why is he constantly cradling some imaginary object?

  38. 51 myauthenticity June 11, 2010 at 9:23 pm

    this is my favorite kind of blog, the pointless kind that still makes me laugh. i mean, really…the same shirt…who cares? but so worth pointing out.

    http://myauthenticity.wordpress.com/

  39. 52 Lulu June 11, 2010 at 10:07 pm

    some shirts are just too comfortable,
    I even have some which I still wear over than a decade:D
    Interesting post
    hehe

  40. 53 GreeseMonkey June 12, 2010 at 5:12 am

    That’s just freaky… Jeez, thanks for pointing that out, cause that’s just strange. Maybe he has a mental disease or something…

  41. 54 Karthikeyan Balakumar June 12, 2010 at 6:25 am

    come on.. steve jobs himself likes to wear his famour black turtle neck and blue jeans all the time.. its a style statement.. I love it when they wear the same colors all the time.
    Go steve jobs!!

    -karthikeyan balakumar

  42. 55 moeycat June 12, 2010 at 7:31 am

    haha…maybe he has a complex, special shirt-human relationship with his Shirt that only Shirt and Jony himself understand. Jony’s openly expressing his loooove for Shirt, but the general public only ridicules Jony. People, people! If we can accept male-male, female-female relationships, we should also be able to accept and ENCOURAGE shirt-human relationships. I can say without shame that I proudly support shirt-human relationships.

    lol
    hopefully he washes the shirt?

  43. 56 christiangrblr June 12, 2010 at 8:13 am

    iAlmostDiedLaughing
    This is so interesting
    How does one discover something like this. Do you wake up in the morning and go “I’m going to watch every apple commercial ever with the hopes of finding something worth writing about and afterworlds get a ton of traffic from the freshly pressed page”

    I still found this hilarious:) Great post

    C
    From

    http://tehbigwebtheory.com/

  44. 57 Chris A June 12, 2010 at 8:38 am

    A uniform does not have to have brass and stripes, it can be a tee shirt.

    Interesting observation, but not much of a mystery.

  45. 58 Naeem June 12, 2010 at 10:48 am

    Jobs is also wearing same black round neck and blue jeans since decades…

  46. 59 natinanorton June 12, 2010 at 8:08 pm

    Maybe Jony was told once that black would be the most flattering on camera… or maybe he’s just a REALLY big fan of Simon Cowel. :)

    Natina

    http://crosswordcharlie.wordpress.com/

  47. 60 Justin A. Watson June 12, 2010 at 10:15 pm

    2001, 2004, and 2010 look like different shirts to me…

  48. 61 VR INDURU June 13, 2010 at 3:32 am

    Personally i feel, why one should comment on the following:

    “Ive hasn’t changed his shirt since 1997 when the original iMac launched”

    Every human living on this earth surely will have certain sentiments whether one admits openly or not. May be Ive might have a sentiment that the shirt he wore when the original iMac was launched is the luckiest and instantaneously made him to be a known-figure internationally alongwith APPLE.

  49. 62 zzeed June 13, 2010 at 5:36 am

    iLOL ROTFL.

    Bob Mansfield will start wearing a “jersey” too, hehe

  50. 63 Hare Krishna June 13, 2010 at 10:33 am

    He’s never been to a store because he’s scared of leaving iPhone prototypes in the changing room.

  51. 64 mehdouh June 13, 2010 at 12:28 pm

    Maybe Jony was told once that black would be the most flattering on camera… or maybe he’s just a REALLY big fan of Simon Cowel. :)

  52. 65 cloverspace electronic cigarettes June 13, 2010 at 5:42 pm

    When you lock down your hardware like a regime, only the same t-shirts can be given to the masses. Including the upper echelons of the organization.– Kinda like Marxism- or maybe not?

  53. 66 sunburntwistie June 13, 2010 at 8:54 pm

    I guess they take consistency very serious… from their products to the clothing that their employees wear.

  54. 68 sunnyrainbow June 14, 2010 at 1:17 am

    LOL good one

  55. 69 batikmania June 14, 2010 at 5:31 am

    He has a lot of stocks of similar t-shirt. Maybe his closet is full of those shirt. The very same t-shirt. He doesn’t have to think twice when choosing clothes every time he dress up. ;) Sometimes I spend 5-10 minutes in front of my closet to choose a dress for the day. It’s very time-consuming. Good for you, Jony. He doesn’t have to do what I do daily. ;)

  56. 70 Shannon Lefevre June 28, 2010 at 8:02 pm

    The reason he’s in the same shirt is because they did all that taping the same day. They just want you to think the technology advances span over a decade. They’ve been sitting on a beach in Naples Florida doing nothing for years! JK.

  57. 71 -[E]xplore[R]- July 23, 2010 at 8:34 pm

    I want the same shirt. Anyone knows what’s the brand of shirt Jony is wearing? Sounds like a great deal if it can last that long.

  58. 72 shirts for women August 11, 2010 at 10:01 am

    I didn’t notice either! With all the money Jony must make you would’ve though he would’ve bought a new shirt…;-)


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