If you look closely at the intro videos Apple plays whenever it launches a new product, you’ll notice a few constants.
One: Apple’s design guru, Jonathan Ive, is in every single video.
Two: Ive hasn’t changed his shirt since 1997 when the original iMac launched.
Also, Cheryl Vedoe marks the only intro reel appearance by a female employed at Apple. And that was just once, in 2001.
Scott Forstall is the only other one currently on the repeat wearer list. He’s worn the same jacket in the iPhone and iPad launch videos.
In addition, follow Steve Jobs on Twitter here: www.twitter.com/ceostevejobs
Please donate Jony to buy a new shirt.. he hasn’t changed his shirt since 1997!!!
Look at Steve, his shirt is realy awesome
Yes, I noticed also that he has always the same shirt ))
Holy cow.
That’s it : I’m banning Apple from my life, like, forever.
Ive’s shirt seemed to get a little tighter in ’07 =)
That’s too funny. You sure they’re not just reusing the same video over and over? He doesn’t appear to have gotten older, either.
http://www.toddpack.com
do you think apple had planned to launch iphone since 1997? LOL
I think we must unite and ask for change!
http://www.wutevs.wordpress.com
I think that’s just the “Apple Way.” (Makes viewing the video viewing experience less confusing for consumers!)
Or maybe it’s his lucky Apple shirt. I thought everybody had one…
you’d think being the #1 technology company would give them some bonuses to UPGRADE their wardrobe!!
His Salary is 1 million pounds
LOL!
Hah, wow…I never noticed. But now I can see it! You’re right!
http://www.stuffyoushouldhate.com
Thanks Jony Ive for helping to save the planet and staying busy on those really great Apple products.
Now that’s what I call branding consistency (…maybe).
Thanks for enlighten me…
Brilliant observation.
Maybe he hasn’t gotten paid since 1997, hahahahah
I always thought it was the same footage airing but just for a different product. It is funny…
Nice. Very nice.It probably makes recognizing them easier. It’s probably mark in their wardrobes as the product video shirts.
LOL. Ive’s tee does seem to be fading too. But hey, at least it’s not a turtleneck…
He is rightttttt
Look at the weight loss on Phil S. between ’02 and ’03. Wish I could achieve that!
Maybe Jony recorded all of these videos at the same time… scary thought
I second that notion (that it’s scary if he indeed did…).
But why does he remind me of Vin Diesel with that shirt on? Maybe he set up Vinnie’s penchant for tight tees and baldy rockin’ too?
It’s all conspiracies, hehe!!!
Don’t know whats the psyche behind not changing the shirt ….
But his getup looks good.
You noticing this and pointing it out is further proof that technophiles need to get a life.
or that he has amazing observation skills ^^
. . . looks to me like he hasn’t changed his shirt since 2000.
Maybe Steve Jobs encourages the same shirt behavoir? Steve’s been sporting the mock turtleneck action for years. And I’ve never seen even one flake of dandruff on his shoulders. Now that’s good hygiene.
Isn’t he wearing a suit in the video from 1997? That’s not the black t-shirt
Oh no! Someone! Call in the fashion police!
Haha.
Maybe he just has a closet full of the same shirt, like in those cartoons you see… ??
Just a thought.
“He wears the same clothes every day? He’s just like Fred Flintstone”, Fran Fine, The Nanny.
Maybe he really is a great mind. Eistein wore that gray sweatshirt around Princeton all the time. Perhaps he’s going that direction?
To me it’s just a way of appearing non-threatening. Ideal for those who aren’t as tech savvy as the general population.
We can rise US president Obama’s slogan “CHANGE”
yaarrrr amazing…………………………….
i just want to say a simple thing…. not only this post it’s about your whole BLOG…………….
It’s amazing……………………….
I want the same shirt. Anyone knows what’s the brand of shirt Jony is wearing? Sounds like a great deal if it can last that long.
Maybe he’s like Billy Mays- the more videos he is in, the younger he will start to look? Now that I think about it, Billy Mays was always wearing the same outfit too.
I think you may have stumbled onto something huge here.
Scary stuff.
I think we should take a look at his trousers.May be He prefers that shirt only with pairs of different trousers.He may even have more than 12 of that particular shirt with different trousers.It’s a dress code if you ask me.
That’s it. I’m not changing my shirt either.
I wouldnt reccomend that
haha, do us all a favour
maybe dont wanna change
Let’s hope Apple doesn’t come up with the iSHIRT
Ha, that’s pretty funny actually. Lets hope hes a cleanly man and washes it
lmao!! Never paid attention before but yes- it IS the same clothing!! Good point!
Hey,
Quite funny. Apple does short of go for that look.
Just wanted to note that @ceostevejobs is a parody Twitter account.
Dale
why is he constantly cradling some imaginary object?
Oh my. That one made me almost fall off my chair laughing. You’re so right. All these comments are as good as the post.
this is my favorite kind of blog, the pointless kind that still makes me laugh. i mean, really…the same shirt…who cares? but so worth pointing out.
http://myauthenticity.wordpress.com/
some shirts are just too comfortable,
I even have some which I still wear over than a decade:D
Interesting post
hehe
That’s just freaky… Jeez, thanks for pointing that out, cause that’s just strange. Maybe he has a mental disease or something…
come on.. steve jobs himself likes to wear his famour black turtle neck and blue jeans all the time.. its a style statement.. I love it when they wear the same colors all the time.
Go steve jobs!!
-karthikeyan balakumar
haha…maybe he has a complex, special shirt-human relationship with his Shirt that only Shirt and Jony himself understand. Jony’s openly expressing his loooove for Shirt, but the general public only ridicules Jony. People, people! If we can accept male-male, female-female relationships, we should also be able to accept and ENCOURAGE shirt-human relationships. I can say without shame that I proudly support shirt-human relationships.
lol
hopefully he washes the shirt?
iAlmostDiedLaughing
This is so interesting
How does one discover something like this. Do you wake up in the morning and go “I’m going to watch every apple commercial ever with the hopes of finding something worth writing about and afterworlds get a ton of traffic from the freshly pressed page”
I still found this hilarious:) Great post
C
From
http://tehbigwebtheory.com/
A uniform does not have to have brass and stripes, it can be a tee shirt.
Interesting observation, but not much of a mystery.
Jobs is also wearing same black round neck and blue jeans since decades…
Maybe Jony was told once that black would be the most flattering on camera… or maybe he’s just a REALLY big fan of Simon Cowel.
Natina
http://crosswordcharlie.wordpress.com/
2001, 2004, and 2010 look like different shirts to me…
Personally i feel, why one should comment on the following:
“Ive hasn’t changed his shirt since 1997 when the original iMac launched”
Every human living on this earth surely will have certain sentiments whether one admits openly or not. May be Ive might have a sentiment that the shirt he wore when the original iMac was launched is the luckiest and instantaneously made him to be a known-figure internationally alongwith APPLE.
iLOL ROTFL.
Bob Mansfield will start wearing a “jersey” too, hehe
He’s never been to a store because he’s scared of leaving iPhone prototypes in the changing room.
Maybe Jony was told once that black would be the most flattering on camera… or maybe he’s just a REALLY big fan of Simon Cowel.
When you lock down your hardware like a regime, only the same t-shirts can be given to the masses. Including the upper echelons of the organization.– Kinda like Marxism- or maybe not?
I guess they take consistency very serious… from their products to the clothing that their employees wear.
OMG, LOL!!
LOL good one
He has a lot of stocks of similar t-shirt. Maybe his closet is full of those shirt. The very same t-shirt. He doesn’t have to think twice when choosing clothes every time he dress up.
Sometimes I spend 5-10 minutes in front of my closet to choose a dress for the day. It’s very time-consuming. Good for you, Jony. He doesn’t have to do what I do daily. 
The reason he’s in the same shirt is because they did all that taping the same day. They just want you to think the technology advances span over a decade. They’ve been sitting on a beach in Naples Florida doing nothing for years! JK.
I want the same shirt. Anyone knows what’s the brand of shirt Jony is wearing? Sounds like a great deal if it can last that long.
I didn’t notice either! With all the money Jony must make you would’ve though he would’ve bought a new shirt…;-)
very good design.