Archive for the 'Advertising' Category

What is iPad, Really? [spoof]

Check out this parody of Apple’s “What is iPad?” commercial.

See the original ad on YouTube.

Surprised to be in an Apple ad campaign

Apple’s new iPhone has Christopher Percy Collier’s name written all over it. Literally.

A former freelance travel writer published in the New York Times, Mr. Collier’s byline is in a screenshot of the newspaper’s website now being used in Apple’s national marketing campaign for the iPad and the iPhone 4.

Mr. Collier is one of several people nationwide surprised to be included in the image used to promote Apple’s new devices in television commercials, national newspapers, retail stores, Apple’s website and onstage during CEO Steve Jobs’ recent keynote address. Continue reading ‘Surprised to be in an Apple ad campaign’

How can the book industry save itself? Freedom.

Picture 6

Books are an endangered species, teetering on the edge of extinction. You probably wouldn’t guess that, judging from the rows full of them at Barnes & Noble, but pages and traditional publishers are dying at the gripping hand of greed.

So what’s the solution? Links. Links can save the book industry, and for that matter, the e-book industry as well.


How? Well, sponsored links, actually, unobtrusive related text.

Sony, which had previously been lagging behind Amazon’s Kindular success in the great e-book race, may have recently released a svelte new touch-screen competitor. But it, like its competition, isn’t going to save either the e-book or the non-e-book industry (take note that “non-e” will soon be the same as “none”).

Continue reading ‘How can the book industry save itself? Freedom.’


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