The trick to ruling the car industry? Copy Apple.
Steve Jobs transformed Apple because he looked, not at what others were doing, but at what others weren’t doing.
Smart phones weren’t easy to use, touch screens were rare, style was nonexistent…
Apple changed the whole game of technology by spotting what people needed and providing it. In other words, innovation.
The video above is the latest concept demo from Volkswagen, bragging about self-parking car technology.
It’s new, it’s easy, it does what it’s supposed to do, and, best yet, it solves a hassle most people would rather not worry about.
But it’s not enough. Continue reading ‘How Steve Jobs can save the car industry’