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The tale of an iPhone jail

A good, upright iPhone user is arrested for disturbing the peace and brought to jail. Once locked in his cell, he grabs the tall iron bars before him and immediately notices that when he cups his left hand around the steel, the bars become incredibly weak. In fact, the bars bend just enough to let anyone simply walk out of the cell.

The man calls the prison guard named Mac, telling him that even though the bars are higher than ever, they’re stunningly weak.

The guard gets up from his chair, glances at the bars, and tells the man that he’s getting all worked up because there’s no problem at all.

The honest prisoner insists, but for days the guard rebuts that he’s just holding the bars wrong.

Suddenly, two weeks later, the guard announces that there’s a problem with the bars and the next day an engineering team comes in to fix the cell.

A few more weeks pass, the crew finishes and leaves, and the prisoner notices that instead of being tall, the bars have been shortened enough to step across, and are barely stronger than before.

He calls the guard and explains that while the bars might be slightly better, they’re now way too low.

The guard looks him in the eye and says, “Maybe you’re standing in the wrong place.”

What is iPad, Really? [spoof]

Check out this parody of Apple’s “What is iPad?” commercial.

See the original ad on YouTube.

Cupertino, we have a problem… or eight.

Surprised to be in an Apple ad campaign

Apple’s new iPhone has Christopher Percy Collier’s name written all over it. Literally.

A former freelance travel writer published in the New York Times, Mr. Collier’s byline is in a screenshot of the newspaper’s website now being used in Apple’s national marketing campaign for the iPad and the iPhone 4.

Mr. Collier is one of several people nationwide surprised to be included in the image used to promote Apple’s new devices in television commercials, national newspapers, retail stores, Apple’s website and onstage during CEO Steve Jobs’ recent keynote address. Continue reading ‘Surprised to be in an Apple ad campaign’

100 things you didn’t know about Apple and Steve Jobs

If you’re into interesting facts, few companies have as secretive, cool and intriguing histories as Apple and its leader, Steve Jobs. Anything missing? Leave a comment.

  1. Apple didn’t have two founders. It had three. Steve Jobs, Steve Wozniak, and Ronald Wayne.
  2. Steve Jobs and Jonathan Ive share the same middle name: “Paul.”
  3. Before working at Apple, Jonathan Ive worked for a company called Tangerine.
  4. The original Apple 1 computer sold for $666.66.
  5. The Apple Store on Fifth Avenue in Manhattan (the cube) is said to be one of the most photographed landmarks in the world.
  6. Nine U.S. states don’t have Apple stores: Alaska, Arkansas, Idaho, Montana, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
  7. Before co-founding Apple, Steve Jobs worked for Atari.
  8. Jonathan Ive has worn the same shirt in every Apple product intro video since 2000. Continue reading ’100 things you didn’t know about Apple and Steve Jobs’

Jony Ive hasn’t changed his shirt in a decade

If you look closely at the intro videos Apple plays whenever it launches a new product, you’ll notice a few constants.

One: Apple’s design guru, Jonathan Ive, is in every single video.

Two: Ive hasn’t changed his shirt since 1997 when the original iMac launched.

Also, Cheryl Vedoe marks the only intro reel appearance by a female employed at Apple. And that was just once, in 2001.

Scott Forstall is the only other one currently on the repeat wearer list. He’s worn the same jacket in the iPhone and iPad launch videos.

In addition, follow Steve Jobs on Twitter here: www.twitter.com/ceostevejobs

The secret art of Steve Jobs parody

Apple CEO Steve Jobs has been the subject of parody since Dan Lyons covertly began “The Secret Diary of Steve Jobs.” The blog (and subsequent book) have both been the subject of much debate, inspiring an off-Broadway show and a television sitcom.

Jobs on Twitter

In proper fashion, Twitter has also become overwhelmed with a series of Steve Jobs accounts, but none have ever really been that successful. Most are lackluster and outdated with few followers:

FakeSteveJobsFatSteveJobsfSteveJobsFSJStevenPJobsStevenPaulJobs

Then there’s the two realistic names, squatted, of course:

SteveJobsStevenJobs

One of the largest accounts is _FakeSteveJobs, but the lego avatar gives it a childish feel, not to mention that it hasn’t been updated since August 2007.

Finally, Dan Lyons simply links to his blog via Twitter account FSJblog.

Best Parody There Is

After so many exhaustive attempts, it just seems as if there’s no more room to make fun of Steve Jobs, but nevertheless, someone seems to have done it in what some have called the best parody on Twitter:

Twitter.com/ceoSteveJobs

The account, which is labeled as a parody, has a fitting minimalist white design, but is pure humor, with a few wild tech predictions mixed in.

It’s reached nearly 42,000 followers and is the biggest Steve Jobs parody on Twitter. It’s already the most listed by far and is much more prolific than any of the other accounts.

The account’s first tweet was in November 2009, but no author has come forward. It’s not affiliated with Dan Lyons’ Fake Steve Jobs brand at all, it seems.

There’s also rumor that the account really does belong to Mr. Jobs himself, but that he keeps it unverified to get away with saying things the corporate PR machine might otherwise want censored.

What people are saying

Feedback about the account has been enormously positive:

Continue reading ‘The secret art of Steve Jobs parody’


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